Model homes are as important as ever; maybe even more so

Tuesday, March 5, 2024

A big question for many builders regarding model homes is: Are they a wise investment in today’s marketplace? Some argue that today’s buyers know precisely what they want, therefore the need for model home tours in their decision-making process is not needed. However, a considerable portion of buyers lack foresight, making property specs and floor plans alone insufficient in convincing them that a property fits their needs and requirements.

Model homes represent a valuable investment, serving as an additional tool in the sales process. They answer many of the buyer’s concerns and will increase the buyer’s confidence in your building abilities. In an industry where tactile experience remains paramount, model homes allow buyers to engage with and envision themselves in the space.

Model Home kitchen

Investing in both the design and interior of model homes elevate builders’ marketing and sales efforts. A builder’s understanding of their target market is pivotal in maximizing the returns on model home investments. For instance, featuring a first-floor master bedroom suite would be crucial for a target market of individuals aged 50 and above.

The following are some of the key reasons why one should invest in a model home:

  • Design, amenities, and décor are targeted to your customers’ needs and interests.
  • The staged model will enhance architectural details, features, and floor plans.
  • Buyers can engage by touching and viewing details which helps them to envision themselves living in the space.
  • Customers will feel more confident about the product and their decision to build with you.
  • Your properties will ultimately sell faster and create more traffic.
  • You can utilize the Amwood Model Home Rebate Program and reduce your overall investment in your model home.

Now that you’ve decided to build your model home let’s maximize your model home potential.


Even when it is time for a new model, you still have the physical assets of the current model home that you can now sell. You may even be able to sell the furniture with it. This is something that you cannot do with a virtual (nonphysical) model. At the end of the day, you have nothing you can sell.


After building and staging your model home, the next step is to take high-quality photographs of your model. This investment offers numerous benefits and enhances the overall value of your model home. Professional photography is essential for capturing the attention of potential buyers online and enticing them to explore further.

Consider using a professional photography service for this process. A skilled photographer can enhance the appearance of your home by capturing the ideal sunlight angle, highlighting features like a lit fireplace, and creating an atmosphere that accentuates the home’s unique charm. Don’t forget to capture shots of your model home both in the day and in the night.

virtual tour


Following high-quality photography, you’ll want to invest in a 3D or virtual tour. Through these types of tours, you can provide an incredibly immersive experience for potential buyers. Platforms like Zillow and Realtor have already integrated this feature, revolutionizing the home-buying process. Companies such as Matterport can produce 3D and virtual tours of your model home for you. These companies can also make every angle of your home look sunny, warm, and inviting.

Make the virtual tour experience enjoyable. Consider adding a playful element such as a “Where’s Waldo” game. Incorporate a distinctive item, like the Amwood Presidents Club Award, into each shot. Consistently place this item in creative spots, perhaps peeking out from behind furniture or curtains. This not only engages visitors but also encourages them to spend more time on your website. You could even turn it into a fun contest for visitors to participate in.


Many buyers continue to desire the firsthand experience of visiting your model before making a final decision. They seek to traverse each room, envisioning their family congregating around the kitchen island. They want to examine up close the included or upgraded finishes and see details that photos or a virtual tour cannot show.


Models are a big investment, but so is buying a house. In the post-pandemic landscape, buyers now place greater value on design features such as dedicated work-from-home areas and convenient parcel delivery setups. But what do they look like? Can I shut the door in my pocket office so others can’t hear me on my Zoom calls? Can I hear the dog barking every time a squirrel climbs down from a tree? Showing some of these unique features in your model will help you target a larger pool of buyers.

Overall, model homes serve as invaluable tools in the sales process, addressing buyers’ concerns and bolstering their confidence in builders’ capabilities. Investing in a model home not only enhances marketing efforts but also ensures alignment with the target market’s needs.