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Let’s Talk About Signs

Friday, April 24, 2026

Let’s Talk About Signs

Promote Your Business with Job Site Signage

What is one of the easiest, most cost-effective ways to promote your business? Many builders would say word-of-mouth referrals from past clients, and they’re right. Referrals are incredibly valuable.

However, what if your customer is still in the middle of their build and you’ve hit a challenge or roadblock? You may prefer to wait until the project is complete and the homeowner is happily settled before encouraging referrals.

In the meantime, there’s another powerful marketing opportunity you may be overlooking: your job site.

Turn Your Job Site into a Marketing Tool

Job sites naturally attract attention. Potential customers may drive by or even stop to ask questions. When they do, does your site clearly communicate who you are and how to contact you?

If the answer is yes, you’re already ahead of many builders. If not, you’re missing a valuable opportunity to promote your services.

Job site signs are:

• Low-cost
• Easy to order
• Simple to install
• Reusable across multiple projects

As an added benefit, including the Amwood logo may qualify your sign for the marketing reimbursement program, helping reduce your costs even further.

What Type of Sign Should You Order?

There are many options available, but we’ve found that sturdy aluminum signs with metal frames work best.

These signs are:

• Durable and reusable
• Easier to install in hard ground
• Fade-resistant
• Built to withstand various weather conditions

Investing in quality materials ensures your sign holds up from project to project.

What Information Should Be Included?

Most job site signs are around 18” x 24”, so space is limited. At a minimum, your sign should include:

• Your company name or logo
• A phone number

If you plan to use the marketing reimbursement program, be sure to include the Amwood logo and follow the Amwood Co-Branding Guidelines.

If space allows, consider adding:

• Your website URL
• A QR code for quick access to your information

How Do You Order Job Site Signs?

There are several ways to order job site signage. Your local sign company can often help with both design and production. You can also order online using platforms that allow you to upload or create your artwork.

One option we’ve used is www.BuildASign.com, which offers an easy ordering process and design tools. An 18” x 24” aluminum sign with a frame costs approximately $105.33. With the marketing reimbursement program, your cost can be reduced to about $52.67. Volume discounts may also be available when ordering multiple signs.

A Small Investment with Big Returns

For under $100, you can promote your business with a durable, reusable sign that works for you 24/7. Just one lead that turns into a project can deliver a significant return on your investment.

If you have questions about the ordering process, need access to the Amwood logo, or have general marketing questions, please contact Gina Mouton at gi********@am*********.com.